Abby Bird

Audiences & Communications Manager, Black Country Living Museum (BCLM)

With nearly a decade of marketing experience under her belt, Abby is convinced that getting social media right is one of the most strategically important things a museum can do. And in order to get it right, you need to someone who really understands the internet, as well as its most avid users: Gen Z. After all, it's not just anyone who can utilise 30 second TikTok videos to reach over a half a million followers and garner more than 8 million likes.

Museum Social Media, TikTok and Engaging GenZ

Abby is Communications Manager at the Black Country Living Museum and creator of BCLM’s viral TikTok account.

SEASON 4 / Episode 2 / 1 April 2021

Bonus episode / 42:52 / 9 March 2021