Previous - Head of Branding and Marketing, M+, Hong Kong; Current - Executive Director, Hong Kong Dance Company

Meggy is a passionate art marketer who had almost 20 years of experience working in both commercial and art sectors. Her early career was with global advertising agencies, later on she headed the marketing of two major performing arts organisations including the Hong Kong Philharmonic Orchestra where she was also named a Clore fellow (cohort 15) in the UK. After undertaking the Clore Leadership programme, Meggy expanded her career from performing art to visual art, she is now the Head of Branding and Marketing of M+, Hong Kong's new museum for contemporary art and visual culture. Since the interview, Meggy assumed the new role as Executive Director at the Hong Kong Dance Company.

Branding M+: Balancing Global Aspirations and Local Roots

In our second episode, we dive into the world of arts marketing with Meggy Cheng, the former Head of Marketing and Branding at Hong Kong’s M+ Museum. Explore how she's blending her corporate experience with a passion for the arts to transform how contemporary arts are experienced locally and globally. This discussion includes tips on innovative strategies that elevate art experience, navigating the opening of a major cultural institution amid a global pandemic, the importance of community engagement, and the future of art marketing in the digital age.

Season 7 / Episode 2 / 8 March /39:05

Bonus episode / 42:52 / 9 March 2021